Lasso Your Imagination - Boots, BBQ and Bingo

Imagine a nation where every child has the opportunity to embark on countless adventures, explore new worlds, and expand their horizons - all through the simple joy of reading a book. Unfortunately, for many children in poor families, this is not a reality. In fact, only one in 300 children in these families has access to books. In stark contrast, a middle-class family typically has an average of 13 books.

We face a growing disparity: children starting school who have never seen a book are learning alongside peers who already know how to read. This gap is not just about reading skills—it’s about cognitive development, opportunities, and future success. Did you know that 90% of brain development happens in the first five years of life? These early years are crucial, and books play a vital role in shaping young minds.

At our organization, we are committed to bridging this gap…